Why Are White Roofs Becoming More Popular?

As the world becomes more and more conscious of the environment, people are looking for ways to reduce their carbon footprint. One way that many people are doing this is by installing white roofs.

White roofs reflect sunlight and heat back into the atmosphere, which helps to cool buildings and reduce energy costs. In this article, we will discuss the benefits of white roofs and why they are becoming more popular!

What is a White Roof Coating?

Before we answer the question of why white roofs are becoming more popular, let’s first understand what a white roof coating is. A white roof coating is a flexible, reflective, and protective material applied to a roof’s surface.

This coating reflects sunlight and heat away from the building, which helps keep the interior cooler and can reduce energy costs. They are also designed to prolong the roof’s life by protecting it from UV damage and weathering. Its cooling costs and durability make it an appealing option for both commercial and residential buildings.

The recent searches for “white roof coatings” have increased drastically, which reflects the public’s growing interest in this product. The waterproofing and energy-saving properties of white roof coatings make them an attractive option for many property owners. White roof coating resists cracking, peeling, and fading, which helps it maintain its bright color and reflectivity.

Types of White Roof Coatings

There are two types of white roof coatings: Acrylic and silicone.

  • Acrylic roof coatingsAcrylic roof coatings are white or light-colored, highly reflective, and energy efficient. They reduce cooling costs by reflecting sunlight and absorbing less heat than darker colored surfaces. Acrylic roof coatings also improve indoor comfort by reducing solar heat gain. In hot climates, acrylic roof coatings can lower air conditioning bills by as much as 30 percent.
  • Silicone roof coatingsSilicone roof coatings are one of the most popular types of white roofing materials. They reflect up to 90% of the sun’s rays, resulting in lower energy savings. Silicone coatings are also highly resistant to weathering and won’t crack or peel like other types of roofing materials.
  • Advantages of White Roofs

    White roofs are becoming increasingly popular. There are several reasons for this popularity, the most important of which are the many advantages white roofs offer. Some of these advantages include:

    1. Reduces Emissions

    From an environmental standpoint, one of the most significant advantages of white roofs is their ability to reduce emissions. Dark-colored surfaces absorb more heat than light-colored surfaces, which means they require more energy to cool down.

    This increased demand for energy can release harmful greenhouse gasses and other pollutants into the atmosphere. By contrast, white roofs reflect heat away from the building, keeping it cooler and reducing the need for air conditioning. This can help to lower your carbon footprint and make a positive impact on the environment.

    2. Improves Energy Efficiency

    White roofing can help to reflect sunlight and heat away from your home, making it easier and more affordable to keep your home cool during the summer.

    This is because less heat is absorbed into your home, so your air conditioner won’t have to work as hard (and use as much energy) to keep things cool inside. Studies comparing white and black roofing materials have found that white roofs can help to reduce cooling costs by as much as 20-30%.

    3. Lowers the Urban Heat Island Effect

    The “urban heat island effect” is a phenomenon that occurs when cities are warmer than the surrounding rural areas. Dark surfaces (like asphalt) absorb more heat than lighter surfaces (like white roofs). As a result, cities can be up to 12 degrees Fahrenheit warmer than their surroundings.

    The increased temperature can lead to higher energy demand, air pollution, and health problems. White roofs can help to combat the urban heat island effect by reflecting sunlight and heat away from cities. This can help to lower temperatures, improve air quality, and reduce energy demand.

    4. Minimize Thermal Shock Damage

    Thermal shock can occur when there is a sudden change in temperature, such as during the winter when the sun comes out and warms up the roof. This can cause damage to the shingles and other materials on the roof.

    If you have a white roof, the sun’s heat will be reflected away from the shingles and other materials, minimizing the chance of thermal shock damage.

    5. Follows the Building Energy Standards

    Most commercial buildings are required to follow the standards set by the International Energy Conservation Code (IECC). The IECC is a model code produced by the International Code Council to reduce energy consumption in new and existing structures.

    To meet these standards, many building owners are choosing to install white roofs. The outstanding solar reflectance of a white roof can help a commercial building meet the IECC’s requirements for roof reflectance.

    6. Improves Longevity and Roof Life Span

    A lot of people might not know this, but white roofs can improve longevity and roof lifespan. This is because the reflective properties of the white color helps to keep the rooftop cooler, which in turn prevents premature deterioration. To expand the life of your roof, consider switching to a white roof. Roof leaks are one of the most common problems homeowners face, but with a white roof, you can help prevent them.

    At Tucson Rubberized Coatings, we understand the importance of choosing a roofing material that will protect your home and save you money on energy costs. That’s why we offer white roof coatings to our customers. With a white roof, you can enjoy all of the benefits listed above and more.

    Is there a Difference between White Roof Paint and White Roof Coating?

    Yes, there is a difference between white roof paint and white roof coating. White roof paint is typically cheaper and easier to apply, but it does not last as long as white roof coating.

    White roof coating is more expensive, but it will last longer and provide better protection for your roof. It is also important to note that white roof coating is reflective, so it will help reflect heat away from your home.


    There are numerous reasons for the popularity of white roofs. Energy savings, environmental benefits, and aesthetics all play a role. As the cost of traditional roofing materials continues to rise, white roofs are becoming an increasingly attractive option. With so many benefits, it’s no wonder that white roofs are becoming the new norm.

    If you’re ready to make the switch to a white roof, Tucson Rubberized Coatings can help. We offer a variety of white roof coatings to suit your needs. Contact us today to learn more about our products and services.